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Referral Masterclass
Overview
Overview
Introduction
Introduction (3:38)
Why are referrers important? (5:27)
The Cactus Agency Referral System (1:44)
Key Principles (2:27)
The Twelve Steps
The Twelve Steps (0:29)
01 Referral Value
Referral Value (5:23)
02 Identifying Referrers
Identifying Referrers (4:08)
03 Getting "on-message"
Getting "on-message" (11:32)
04 Reciprocity & Referrals
Reciprocity & Referrals (13:49)
05 Building a Referral Culture
Building a Referral Culture (5:56)
06 Measurement Client/Teams Net Promoter Score (NPS)
Measurement Client/Teams NPS (7:06)
07 Onboarding & Internal Communications
Onboarding & Internal Communications (9:43)
08 External Comms, PR and Social Proof
External Comms, PR and Social Proof (9:28)
09 Recruitment
Recruitment (5:08)
10 Selecting Partners
Selecting Partners (13:19)
11 Being Ready to Receive & Incentives
Being Ready to Receive & Incentives (5:17)
12 Referral Action Plan
Referral Action Plan (0:41)
Referral Action Plan Resource
Resources
The Twelve Steps
Course Slides
Referral System Workbook
External Comms, PR and Social Proof
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